Using startups as a way to shift the status quo.

We believe design, digital, data and diversity are the superpowers of the 21st century that if expanded to more people, could produce extraordinary outcomes to help realize... A World Serving Many (AWSM). 


million startups created each year


billion invested by venture in 2019 in the US


of all venture-backed startups fail


# of venture-backed startups led by a Latinx founder (1.0% for Black founders)

No one succeeds alone. To help underrepresented founders close their skill gaps AWSM offers coaches, education and capital access to pre/seed-stage teams to help them move faster, smarter in identifying A Way to Startup Mastery (AWSM).


Counsel to escalate vs. merely accelerate.

Your success champions  

As a community, AWSM curates a peer network with 1:many sessions to address needs as they arise and share strategies from serious founders succeeding against the odds.   

Active accountability coaching

Helping high potential founders clear obstacles (from within and without) with day-to-day, week-to-week virtual sessions and tools to aid scaling.   

The talent & capital access to scale

AWSM combines talent, concept and capital together through introductions to professionals and demos with angels, family offices and seed funds dedicated to dual-bottomline returns.   


Born to help grow & spread your angel wings.

Leveraging experience to realize value. The smartest founding teams know the benefit of support to address growth needs as they scale. With AWSM, Angels have an opportunity to learn how to de-risk opportunities leveraging their operational knowledge as an unlock to growth.

Build investor insight

Identify opportunities, assess potential and be additive to founders without the overwhelm. Be a great investment partner and learn how to protect yourself from downside risk (within reason).

Increased access to impact opportunities  

As a curated network, AWSM brings together emerging tech investors eager to learn with high potential founders & teams serious about creating the next generation of world-class technology companies. 

Quality introductions & capital access

AWSM combines potential, concept and capital together by offering introductions to and demos with progressive angels, family offices and seed funds dedicated to dual-bottomline returns. 

Even the most brilliant of founder teams can use support to aid growth needs as they scale. On the end, there are increasingly more funders seeking impact-driven startups with meaningful ideas to support. 


Linking driven 'pre-founders' with the product support, capital and resources to scale

AWSM (“awesome”) was created to work hands-on with impact-oriented pre-product founders but can help founders at later growth stages who are focused on solving big problems seeking a community to learn from and share with.

NO. AWSM is an “escalator”, offering underrepresented founders continuous functional support and access to capital networks without a request for equity. That said, we support accelerators as a coaching resource and can be most helpful after completing any core accelerator program.

AWSM works with industry SMEs & executives to source & validate potential venture concepts while also working with leading trade associations and academia to source pre-founders across various ESG industries (health, financial, climate, education).

Not quite. We create or co-create companies, represent a network of venture investors and are connectors to resources — all to help founders get access to capital (human & financial) in a faster, smarter, non-dilutive way.


Driven by four AWSM beliefs...

1. Networks matter, ecosystems improve outcomes

Simply put, you can't be AWSM alone. We believe extraordinary founders and investors recognize the need to meet and stay connected to other smart, ambitious peers to build traction to increase the potential of successfully scaling from idea to product and product to company.

2. Growing up is > starting up

We believe how you grow is more important than where you start from. AWSM stands for an impact driven, human-centered approach to scaling coupled with purpose to create sustainable growth models that holistically aid the performance of founders and teams.

3. Maintain an extreme bias toward action

With a myriad of decisions to make from team to strategy to product we believe the best opportunities require a decision frameworks fed by data and intuition based on external input. We aim to push ourselves as an organization and support the teams we work with knowledge, resources and feedback to help them do the same.

4. An Agile-based approach to performance

While lean, rapid and agile oftentimes are to apply to products, we leverage the accountability and velocity gaining benefits of these methodologies to help founders learn quickly and run their operations nimbly to best solve for (or at least adjust for) an ever changing landscape.


A team created to support what's next...

Latest Blog

Coming Soon - AWSM School

The Digital Academy for Underrepresented Founders

Hands-on Startup Education: from early to advanced stages.Whether you’re a rookie founder or a seasoned vet, AWSM School offers you:

Track your performance with weekly progress reports

Mentorship from experienced professionals in your field

Personalized courses that target your company’s areas of need

Knowledge that you can apply to your startups same day

Access to your courses whenever, wherever

Coming Soon - AWSM List

The next step for your startup is here. Take it.

Introducing AWSM List - simplifying startup success for BIPOC founders.Creating fair opportunities for the underrepresented. Change is on the horizon.With AWSM List, you get instant access to:

Prioritized funding and partnership opportunities

Access to investors focused on Black and LatinX startups

Conclusive data tracking at all levels

First-hand knowledge from BIPOC leaders in the tech ecosystem

You are AWSM, let's stay connected!

Thoughts on how we can be more awsm? Let us know:

Our passion is to work closely with progressive companies, organizations and individuals committed to shifting the status quo. Sound like you?  Let's talk & find a fit.